01 / Campaign OverviewCampaign Design · 2023
TEAM WANG DESIGN — UNDER THE CASTLE.
For TEAM WANG DESIGN's 2023 Halloween campaign, Under the Castle, I developed Halloween-themed illustration key visuals centered around the brand's pumpkin IP. The visual direction combines eerie castle imagery with a distinctive black-and-neon-green palette, extending across online and offline campaign materials.
A Halloween world in black and neon green.
- Campaign
- Under the Castle
- Category
- Campaign Design
- Year
- 2023
- Focus
- Halloween illustration key visuals
Original supplied event collage · 2023
Main Key Visual
Pumpkin characters, castle-inspired compositions and expressive typography establish the campaign's black-and-neon-green visual language.
Campaign Posters
The original vintage-inspired poster variations explore the campaign's illustrated characters and motifs.
Merchandise & Packaging
The campaign's pumpkin motifs and green-and-black palette extend across the supplied merchandise and packaging applications.
Offline Campaign Experience
The event imagery documents the giant pumpkin installation, exterior signage, entrance, exhibition environment, merchandise displays and visitors.